Vaalia Yoghurt

Vaalia is best known for its enhanced probiotics and digestive health benefits.

The goal of this project was to refresh the brands visual identity and packaging to place greater emphasis on taste and flavour while retaining and emphasising the brand's trusted health credentials as a leader in probiotics.

The entire range consisted of large tubs, single pots, snack-sized pouches and multi-packs across their core range, kids range and lactose-free range, with a total of 28 SKUs.

The refreshed design introduced a cleaner visual hierarchy, more appetising flavour cues and a contemporary aesthetic, creating stronger shelf appeal and reinforcing Vaalia as a yoghurt that's both good for you and enjoyable to eat.