Arnott’s Shapes Light & Crispy

Arnott’s Shapes best known for their bold flavours and iconic crunch, a much-loved Australian snack.

The brief for the Arnott's Shapes Light & Crispy range, was to create a range that communicated the product's light texture and better-for-you positioning whilst not sacrificing on flavour.

The design balanced the trusted Arnott's brand with a fresh, contemporary look that appealed to health-conscious consumers, and bursting with unique flavours.

The final range delivered a cohesive shelf presence, while standing out in the highly competitive biscuit aisle.