The launch of the Mount Franklin Lightly Sparkling range required a fresh, premium identity that captured the product's light, refreshing character while complementing the trusted Mount Franklin brand.

The goal was to create a distinctive Lightly Sparkling wordmark which was later developed into a bespoke typeface for use across the range.

The identity was rolled out across cans and outer cartons, ensuring a cohesive and consistent packaging system across multiple formats. Custom illustrations were also developed for the packaging, bringing each flavour to life and reinforcing the range's vibrant, contemporary personality.